​Viridor launches project to help save endangered wild flowers

One of the UK’s largest recycling and renewable energy companies, Viridor, is collaborating with international conservation organisation Plantlife, to help save endangered UK wild flowers.

The Natural Capital pilot project, launched during #GlobalGoals Week, aims to increase the populations of meadow clary, a rare flower which needs help to prevent it disappearing, as its natural ecosystem has been lost. The flower species is now found as a native population at twenty-one locations in the UK.


The project will also establish Butterfly Meadows of wild flowers at Viridor sites to help the UK’s most threatened wildlife group. Through employee and stakeholder engagement, the programme will nurture and support flowers, such as Yellow Rattle, Field scabious and Betony and butterfly species, such as Ringlet, Small copper and Marbled white.

This innovation by Viridor complies with the aims of the first global Natural Capital Protocol, a voluntary collaboration launched on 13 July by the Natural Capital Coalition to allow businesses everywhere to benefit from understanding their relationships with nature and to contribute to the common good.

Viridor will connect nature and climate change to business operations, people and the community by actively involving regional operations and employees at various sites. The company hopes to deliver 1,500 hours of volunteering by March 2017.

“Nature is essential to business. Measuring and acting on organisational assets can yield natural and social capital benefits through ecosystem management and organisational change. Undertaking this challenge highlights Viridor’s commitment to develop its business in a way that safeguards Natural Capital and in particular biodiversity and ecosystem services.

“Working with Plantlife, we hope to restore wasted land back to nature. Nature can exist without us, but we cannot exist without nature.”

The project focuses on the livelihood of native plants and native butterflies over a three year pilot periodOne of the UK’s largest recycling and renewable energy companies, Viridor, is collaborating with international conservation organisation Plantlife, to help save endangered UK wild flowers.

The Natural Capital pilot project, launched during #GlobalGoals Week, aims to increase the populations of meadow clary, a rare flower which needs help to prevent it disappearing, as its natural ecosystem has been lost. The flower species is now found as a native population at twenty-one locations in the UK.

The project will also establish Butterfly Meadows of wild flowers at Viridor sites to help the UK’s most threatened wildlife group. Through employee and stakeholder engagement, the programme will nurture and support flowers, such as Yellow Rattle, Field scabious and Betony and butterfly species, such as Ringlet, Small copper and Marbled white.

This innovation by Viridor complies with the aims of the first global Natural Capital Protocol, a voluntary collaboration launched on 13 July by the Natural Capital Coalition to allow businesses everywhere to benefit from understanding their relationships with nature and to contribute to the common good.

Viridor will connect nature and climate change to business operations, people and the community by actively involving regional operations and employees at various sites. The company hopes to deliver 1,500 hours of volunteering by March 2017.

“Nature is essential to business. Measuring and acting on organisational assets can yield natural and social capital benefits through ecosystem management and organisational change. Undertaking this challenge highlights Viridor’s commitment to develop its business in a way that safeguards Natural Capital and in particular biodiversity and ecosystem services.

“Working with Plantlife, we hope to restore wasted land back to nature. Nature can exist without us, but we cannot exist without nature.”

The project focuses on the livelihood of native plants and native butterflies over a three year pilot period.

More information can be found at http://www.plantlife.org.uk/

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