Hayter and Toro have
appointed a new Sales and Marketing Manager, Craig Hoare, who will oversee the
sales and marketing operations for the brands and manage day-to-day activity.
Prior to his role at
the company, Craig gained a wealth of sales experience through roles both
within and outside of the gardening industry.
With an early career
in the retail and service sector, Craig worked his way up into the role of
General Manager at Garden Machines Northampton, where he was responsible for
business operations, implementing new business developments, and managing other
members of staff.
During his 17 years
at the firm, Craig gained a great understanding of the workings of a garden
machinery dealership, overseeing showroom sales, service, workshops and spare
parts. Alongside the running of the retail store, Craig was also responsible
for the wholesale, insurance and e-commerce aspects of the business, with a
focus on developing the marketing and promotion of the dealership.
In 2017, Craig made
the move to EP Barrus Ltd, where he worked as the Sales Manager for their
Garden Division. He was responsible for the UK dealer network, where he oversaw
the entire gardening division including profitability, stock management and
marketing.
In his new role at
Hayter and Toro, Craig will work closely with both the sales and marketing
teams to strengthen and streamline the companies’ presence in dealerships,
online and through its marketing communications.
“I was really
excited to join the Hayter and Toro team, as they are both significant
cornerstones within the gardening sector. Having worked in organisations
supplying Hayter and Toro’s products, I feel I am in a great position to drive
the brands forward, increase sales and expand our market share online and
within dealers.”
“My role provides me
with a unique opportunity to bring the Sales and Marketing teams closer, with
an aim to strengthen existing relationships between the companies and their
dealers to support our overall growth and success.”
Craig started his
role with Hayter and Toro on the 3rd June 2019.
