After months of research, design and building, Wilkinson Sword has launched its new website.
The site has been created with the end user at the forefront of the design. It provides easier navigation and offers an enhanced user journey. The website is fully responsive, meaning that it looks just as great when viewed on smart phones and tablets as it does on a regular laptop or pc.
So, what does the new website include? The full range of Wilkinson Sword cutting edge gardening tools including accessories, all still with the reassuring ten year guarantee, of course. These tools are now even easier to find, as they can be searched for either by tool range, or by gardening task. All products now include enhanced specifications and images, meaning that customers can be sure that they know exactly how the product works and what it is best used for.
The quick reference icons make the process all the more speedy, by allowing the user to view product specifications at a glance and a simple hover of the mouse over the icons provides further information.
For those gardeners that still prefer to buy their tools in a garden centre, the updated stockist locator enables users to search by postcode to find their nearest garden centre stockist, having researched their products from the comfort of their own home.
A further element of the website, which takes makes it even more useful for gardeners and allotment lovers, is the expanded media section. This section includes unique blogs and videos from a mixture of gardening experts, such as the Tried and Trusted series, as well as a gardening calendar to offer advice, hints and tips on what gardening tasks to be taking care of throughout the year.
Visitors to the website can even get involved, by using the links to post reviews from product pages to social media channels – Facebook and Twitter.
The new Wilkinson Sword website is a real reflection of the importance that the brand places on the journey that their customers take with them both in and outside of the garden.