Rain Bird’s 50 years in Europe anniversary celebrations began with an exclusive two-day Distributors Council held in November in Marseille, France.
It brought together key European distributors in the fields of landscaping, sports turf and golf irrigation.
Opening the event, Christophe Lamoine, General Manager Rain Bird Europe welcomed representatives from some 50 distributors from all over Europe. Rain Bird President Mike Donoghue and Vice Presidents Paul Lierheimer and JR Bergantino were also in attendance.
In a convivial atmosphere, including some informal workshops, delegates shared experiences from their markets, held discussions on the challenges faced by the irrigation industry and looked at future market trends. The programme also included a visit to Rain Bird offices in Aix en Provence and a gala dinner.
Peter Longman, Regional Sales Manager – North & Central Europe, commented: “ It's great and unusual in our industry for an event like this to take place where distributors can get to know each other better, exchange ideas and collaborate on so many areas of our business.”
Held at the Golden Tulip Euromed Marseille, at the heart of the rapidly-expanding Euroméditerranée business district, the hotel was designed by Italian starchitect Massimiliano Fuksas and resembles a sleek white ocean liner moored in the bay.
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