EGO Power+ is expanding its EU team, with Fabian Storm as Strategic Category Business Development Manager for Autonomous Mowing Solutions.
With his arrival, EGO is making a targeted investment in the future of autonomous mowing and strengthening its market position in this growth segment.
Storm worked at Husqvarna for almost eight years as a Business Developer and Key Account Manager. His focus there was on the development and introduction of professional mowing solutions in the European market. EGO wants to use this experience to achieve its goals in the autonomous robotic mower market.
"EGO has technology that makes all the difference: quiet, easy to use, and with powerful batteries," says Storm. "I see great opportunities to raise the bar in the market with our new models and demonstrate that autonomous mowing offers much more than just convenience."
Earlier this year, EGO introduced new robotic mowers, including the RM2000E and RM4000E. Ambitious plans are underway for 2026 to further expand robotic mower innovation across Europe. These developments focus on mowing larger areas, more advanced navigation, and even greater efficiency. EGO's latest models will utilise PathIQ technology, clearly distinguishing themselves in the rapidly growing robot mower market.
According to Gerco de Graaf, Director of Sales, Storm is helping to further shape the company's strategic direction: "With his knowledge of the technology and the market, we are increasing our effectiveness. This allows us to respond more quickly to market opportunities and continue to expand our added value in terms of quality and innovation."
Sales Director for France
CHERVON Group, one of the world leaders in portable power tools and owner of the EGO Power+ brand, is proud to announce the appointment of Arnaud Cousseau as Sales Director for France. His mission will be to strengthen the presence and development of the EGO Power+ brand in the French market, in partnership with Iseki France.
Arnaud Cousseau joins the CHERVON Group with an international background marked by his expertise in tools, energy solutions and business development. His arrival strengthens the group's skills in sales strategy, marketing and multi-channel distribution network management, areas in which he has proven himself.
Before joining the EGO Power+ brand, he led the global sales and marketing strategy for the battery-powered tools division at Pellenc SAS, playing a key role in expanding market coverage. His previous experience at Somfy and Midtronics, in Europe, Africa and internationally, gave him both a strategic and operational vision, adapted to the global challenges of the sector.
With this appointment, the CHERVON Group reaffirms its commitment to investing in the French market and consolidating the position of EGO Power+ as a benchmark brand for innovative, durable and high-performance cordless battery-powered garden tools.
