BALI delighted to announce strategic partnership with top web design and digital marketing agency, Adtrak, providing new online opportunities for BALI members.
The British Association of Landscape Industries (BALI) has agreed a new strategic partnership with Nottingham based, web design and digital marketing agency, Adtrak, who are also Google Premier Partners.
This new collaboration aims to open many new doors for existing BALI members, and, help to welcome in new businesses with a truly winning formula that sees the leading industry Trade Association work closely alongside a strong, market leading digital partner to help deliver some of BALI's strategic marketing and communication products and services over the coming weeks, months and years to come.
Chris Robinson, Managing Director at Adtrak said: "I'm delighted that Adtrak have been chosen as BALI's digital partner. Through the use of effective marketing and web design, we have achieved fantastic results for companies within the landscape, grounds maintenance and gardening industry - and we can't wait to bring our expert advice to BALI.
We will work with BALI members to build their online profile which, in turn, will help them to generate more interest and, ultimately, increase their profitability. We're really excited to start meeting BALI members and look forward to working with them in the coming months."
BALI's Chief Executive Wayne Grills commented on the strategic partnership: "Adtrak are the ideal digital partner for BALI, with years of experience delivering website and digital marketing campaigns to a wide variety of clients across a range of industry sectors, including landscaping. Due to their expertise and technical specialisms, Google have also recognised Adtrak as an official Partner, which, as a result, grants new and exciting opportunities for BALI members to stage events, meet and greet and networking sessions at Google offices in the UK, as well as at major shows and events in the near future. It's a good time to be a member, with some truly exciting events lined up for 2017."
He continues, "This exclusive partnership provides BALI members with a brand new membership benefit service that provides access to impartial, performance driven advice, discounted digital services including website design and online reporting and monitoring. Adtrak complements the existing BALI benefits on offer to members, including BALI's HR&HS service provided by Qdos Consulting and access to discounted membership with Which: Trusted Traders, to name just a few. BALI continues to build our Associations benefit portfolio, to create more opportunities for members by increasing their business profitability, health and business performance, and Adtrak will only cement that goal even further"
Anyone attending BALI's 40th National Landscape Awards at Grosvenor House Hotel in London on the 2nd December will meet Adtrak first-hand, as they have sponsored three categories including Soft Landscaping Construction (non-domestic) – over 1.5 million, Interior Landscape – Installation only and this year's Design Excellence Award – Overall scheme under 50k. Adtrak will also be providing video support at the glittering ceremony.
BALI's Marketing and Communications Manager, Darren Taylor, said: "I'm delighted to have been a part of the preliminary journey BALI has taken with Adtrak so far and have got to know the team extremely well. We have already made a start in creating some truly exciting new products for the Association, including a new welcome experience for new members who will be joining the Association in the months to come, so look out for that announcement later this year. We have lots more planned with them for 2017 and beyond, including a series of fantastic events that we very much look forward to working closely with them on."
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