The Sports & Grounds Expo: all new outdoor tradeshow looks to be massive for 2021

Set for 27 - 29 July 2021, industry buzz is building around trade show newcomer the Sports and Grounds Expo (SAGE).

Located in the stunning surrounds of the Three Counties Showground at the foot of the Malvern Hills, the show has a clear focus on hands-on demonstrations and experiences, offering visitors the chance to see and test out the latest products and ideas within the industry whilst maintaining a safe environment.

The target of SAGE is to bring together grounds personnel from a broad range of sectors and provide an engaging and well-resourced environment. Many companies are looking to improve efficiency and cost effectiveness and this is a key area, which SAGE is focusing on; exploring and showcasing the products that allow this to actually happen across the industry.

“Our motivation is to give visitors a hands-on experience as much as possible, without compromising on safety, whilst it has always been the case, the pandemic has created extra pressure for many companies that are looking to streamline operations and ensure cost efficiency,” said Event Manager Vicky Panniers

“With our industry adapting at pace, SAGE provides the perfect environment for everyone to be able to experience the latest innovations on the market.”

The renowned outdoor venue provides reassurances to both the visitor and exhibitor alike. Visitors will be impressed by the abundance of space and the diversity of products on show, whilst exhibitors will be astounded at the value for money on offer!

There are exciting plans in progress – watch this space! Keep up to date with all the SAGE news by following us on Twitter & Facebook.

SAGE will be the highlight of the industry calendar next summer, offering a safe and proactive environment for those operating across all sectors of the sports and grounds maintenance industry.

Visitor registration is now open, go to to register and you will be kept up to date with what’s to come in July 2021!

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