Perennial launches Christmas appeal in response to cost of living crisis

In the lead up to Christmas, Perennial, the charity helping people in horticulture, is launching an urgent appeal in response to the worst cost of living crisis seen in a generation.

People in horticulture are on some of the lowest incomes in the UK and the impact of the crisis is being felt across the industry as we approach the festive period.

The charity is calling for donations to support its services and prevent people in horticulture from struggling emotionally and financially this season and beyond.


The pressures of Christmas combined with the strain of increased energy bills, interest rates and food costs are cause for concern. Circumstances will worsen still when winter hits and freezing temperatures slow the pace of work, leaving people with less money.

In anticipation of higher calls to its helpline and demand for its services this winter, Peter Newman, Perennial’s Chief Executive says: “After two years of pandemic and lockdowns, we emerged into 2022 only to encounter massive increases in energy costs along with hikes in interest rates and food costs. In the horticulture sector, where many are not well paid, people are under strain and we can see the evidence of this by the number of people contacting our helpline.

“We’re hearing from people on tight budgets, who are facing more than just a squeeze on their income. These are real people experiencing real difficulty.

“Worryingly, the worst is yet to come this winter when we must switch on our central heating, or not, as the case may be for some. Every year I am heartened by the generosity of our supporters. Please donate if you can.”

You can help people in horticulture this season by making a donation online at justgiving.com/perennialchristmas2022

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