Plants for Perennial will be widely available to buy from garden centres and stores across the UK from March.
The collaborative scheme between Perennial, the charity for people in horticulture and four major wholesale nurseries in Hereford and Worcester is raising awareness and funds to support all those who work with plants, flowers, grass, and trees.
Supporting retailers include select Waitrose stores and many leading garden centres.
The collaboration is an example of how businesses can work together to support the charity to build better futures for people in horticulture. An on-label charity message will appear on all the plants and a proportion of all sales will be donated to Perennial.
Perennial Corporate Partnership Manager Phil Swainston comments: “Plants for Perennial is an exciting and worthy collaboration between four renowned nurseries to highlight the services we provide to the commercial horticultural sector and spread the message that we’re here for all those working in horticulture who need help. It’s a great example of how businesses can come together in support.”
Managing Director at Allensmore, Mark Taylor (first from right) adds: “After a year in the making, I’m thrilled to see our Plants for Perennial heading to retailers and proud to be part of this joint effort to raise funds to support Perennial and our trade. If you spot our beautiful plants in-store, please buy one.”
Meanwhile, tickets are now on sale for Party for Perennial 2023, which takes place on Thursday 16 March at Core Bar in the heart of the City of London.
The ticket price of £30 includes a glass of bubbles on arrival and some delicious nibbles, plus the chance to win some amazing prizes in the Party for Perennial raffle.
All proceeds from ticket sales and the raffle help Perennial support people in horticulture. The Charity’s primary purpose is to build better futures for all those working with plants, trees, flowers and grass. Providing free confidential support, advice and information through their dedicated team based around the country.
Anita Bates, Perennial’s Director of Marketing and Fundraising comments: “Our annual party has become a not-to-be-missed date in the diary. It’s a fun evening spent with friends and colleagues and a great way to help us support more people in horticulture.
“Over the last couple of years we’ve launched a range of new tools to help everyone at any stage of life, including a Health and Wellbeing app and a Financial Management Tool.People can also access free physiotherapy, legal advice and support to find employment.
“It’s only through growing our partnerships with businesses and organisations across the industry that we can reach more people so everyone in the industry can benefit from our free, confidential support, advice and information. Tickets are on sale now so visit our website to book your place; put the date in your diary and join us.”
