The GMA’s #GroundsWeek 2023 gets ready to kick off

The Grounds Management Association’s #GroundsWeek, now in its third year and getting under way on Monday March 20, looks to raise awareness and recognise the work of grounds care volunteers and professionals in the UK, with a focus on inspiring new recruits to consider a career in the industry.

Research carried out by the GMA, highlights that the industry is in need of new recruits to join the sector. Currently, 40% of the workforce is over 50 years-old and, without an influx of new recruits, this could result in a significant employment gap within 5 years.#GroundsWeek is buoyed by support from key industry organisations representing all corners of the grounds care sector, from products and services to industry media.

The not-for-profit membership association launched #GroundsWeek two years ago amidst a challenging environment for the sector caused by the Covid-19 pandemic and lockdowns.

With the objective of raising awareness of the vital work of grounds care volunteers and professionals in the UK, and with a focus on inspiring new recruits to consider a career in the industry, #GroundsWeek has since caught the attention of the sporting world.

The awareness week has featured in BBC Sport, ITV News and Sky Sports, and earned support from leading sports organisations from England Rugby and England Football, to Ascot and Wimbledon.

Keen to recognise the important role of sponsors in #GroundsWeek, GMA CEO, Geoff Webb says: “We launched #GroundsWeek at a time when the sector needed support and deserved recognition. By supporting the week and backing the industry, our #GroundsWeek sponsors have helped us invest in campaigns that catch the attention of the media, highlight the vital work of grounds staff, and introduce new people to careers and roles in the sector.

“As a not-for-profit, support from the broader industry is essential if we are to expand on activity that looks to promote the sector. Initiatives like #GroundsWeek simply wouldn’t be possible without our sponsors – we are extremely grateful to have them on board.”

For more information about #GroundsWeek, its sponsors, and how to get involved with the week, visit

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