Industry update event from Kubota Gianni Ferrari S.R.L

What happens when Italian flair meets renowned Japanese efficiency?

Kubota has opened the doors to Kubota Gianni Ferrari S.R.L. facility in Reggiolo, Italy following the acquisition of the brand in the summer of 2022.

Gianni Ferrari boasts a rich heritage of engineering prowess, with the namesake and founder pioneering patented irrigation machinery and the ‘Ferrari Joint’ in the early 1950’s. This developed into the design of their first walk-behind tractor in 1957.

Fast forward to 1989, Gianni founded Gianni Ferrari S.R.L. alongside Franco Maletti and son Claudio Ferrari where, from their Reggiolo factory, they began the construction of professional lawn mowers.

Various models were introduced over the next 30 years, including the popular Turbo V50 and PG XPRO which gained much respect and popularity throughout Europe. With such a strong portfolio of centre-collecting front mowers for the professional user, Kubota recognised the complimentary fit of the range within their existing suite of ride-on mowers and proudly completed the acquisition in July 2022.

With the experience and support of Kubota globally, Kubota Gianni Ferrari have been working hard over the last two years to embrace the very best of the Japanese Kaizen approach to processes and manufacturing – which was evident in the slick and streamlined approach to production visible during the factory tour.

Current and ongoing developments within the product range, include the ‘conversion’ of the PG XPRO into the Kubota FC3-261, and the FC4-501 which has become one of the most powerful, comfortable and operationally equipped mowers on the market.

Matt Wilson, groundcare product manager, of Kubota (UK), said: “All of us at Kubota are incredibly excited about the bright future we have with the FC range, not just in traditional groundcare applications, but also in other guises where it can also support the maintenance of artificial sports surfaces.”

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