Etesia UK is delighted to announce that Fisco Farm & Garden Machinery, a long-standing family business based in Wakefield, West Yorkshire, has officially become the latest dealer for Etesia products.
The partnership marks an exciting new chapter for Fisco, enabling the company to expand its commercial product offerings while reinforcing Etesia’s presence in the region.
Fisco Farm & Garden Machinery has been a family-run business in Wakefield for over 60 years. Founded by Clifford Broadhead as Farmers Ironmongery Supply Co, it later expanded to meet the changing needs of the agricultural industry. Today, Fisco continues to evolve, now offering leading brands like Etesia to enhance its product range for both domestic and commercial clients.
Ryan Powala-Higgins, Manager of Fisco Farm & Garden Machinery, explained that becoming an Etesia dealer is a strategic move to grow the company’s commercial opportunities. “We are a single branch, and for a long time we were predominantly in the domestic market,” said Ryan. “But over the past few years, we’ve started to take on more commercial products to boost sales in that area. We felt like we were missing out, and that’s why we decided to take on Etesia.”
Etesia, a company known for high-quality grass-cutting equipment since 1989, has become a key player in both the professional and domestic markets. Their extensive product range includes walk-behind and ride-on mowers, brush cutters, and innovative green technology solutions, such as the award-winning ET Lander electric utility vehicle. Fisco’s decision to partner with Etesia aligns with the growing demand for reliable, high-performance commercial machinery that can handle the toughest conditions.
Ryan added that Etesia had been on their radar for some time: “We’ve known about Etesia for a while. There was a bit of a gap in our portfolio, and a lot of customers were asking about the brand. We’ve always known the products are good.”
Ryan credited Etesia UK’s Business Development Manager, Stephen Muir, for making the dealership process smooth and efficient. “Stephen came out to see us and he was very accommodating. The whole company is a pleasure to deal with. We appreciate that Etesia is willing to come and talk to us face-to-face. It’s refreshing in a time when so much business is done online.”
Part of the appeal of Etesia, Ryan explained, is their focus on mowers that perform exceptionally well in all weather conditions—especially when it comes to grass collection.
“Etesia’s ability to collect grass even in wet conditions is a key selling point for landscapers, grounds maintenance companies, and local councils," Ryan shared. “In terms of collection, nothing beats Etesia."
Among the products that have already caught Fisco’s attention are the Etesia Hydro 80 ride-on mower and the 18-inch pedestrian mowers, which Ryan described as “perfect machines” for their customer base. “The feedback we’ve had from clients who already own Etesia machines is overwhelmingly positive. They say these are the machines to have.”
Looking ahead, Ryan expressed enthusiasm about the future of Fisco’s partnership with Etesia. “We’re very excited about what’s to come,” he said.
