The Horticultural
Trades Association (HTA) has announced that Josh McBain, a leading global
foresight expert and Founder & CEO of strategic intelligence consultancy
Next Up, will join the speaker line-up at this year’s ‘Horticulture, The
Conference’.
Bringing a wealth of
experience in futures research and strategic analysis, Josh’s keynote session
titled What’s
Shaping Our Industry? A Strategic Perspective will explore the key
global forces shaping the future of UK environmental horticulture – from
economic forecasts and geopolitical dynamics to evolving consumer behaviours
and breakthrough technologies.
Josh has delivered
transformative foresight programmes for organisations across the world, with
his work making a tangible impact on business performance and helping to shape
government policy. His research and insights have been featured in major international
media outlets, and he is known for connecting the dots between environmental,
social, technological and economic change.
Fran
Barnes, HTA Chief Executive, said: "Josh’s
ability to decode what’s coming next – and what it means for horticulture –
makes his session unmissable. With pressures and opportunities mounting across
the board, this strategic overview will give our delegates the edge as they
look to the future. Josh is nationally and internationally known for his
expertise and knowledge, and we are delighted to be able to welcome him to the
HTA conference stage.”
Josh McBain joins
previously announced conference dinner speaker Jeremy Vine in what is shaping
up to be a standout programme for the UK’s flagship horticultural business
event.
Horticulture, The
Conference takes place on Thursday, 25 September 2025, at the Barbican Centre,
London. Early Bird pricing is available until 31 July, offering a sliding scale
of pricing starting from £99 per person for groups of three or more from the
same organisation. Visit the website for more details, pricing, and to book
tickets hta.org.uk/conference.
