Strategic realignment at AriensCo - EMEAA region at the centre of global growth

AriensCo announces a change of leadership in the EMEAA region (Europe, Middle East, Africa and Asia).

This is a logical step in the current generational transition of the family business. The EMEAA region is crucial to drive global growth and strengthen international activities.

Jochen Schneider (Executive Vice President AriensCo EMEAA) has left the company with immediate effect. AriensCo thanks him for his commitment and wishes him all the best for his future endeavours.

Image: Jim Young

Jim Young (Chief Financial Officer at AriensCo) will assume interim responsibility for the region in close coordination with Nick Ariens (President AriensCo) and the Ariens family.

"Looking to the future, we are convinced that greater family involvement in the EMEAA region is crucial to realising our long-term vision," says Nick Ariens. "In addition to our home market, the EMEAA region is hugely important for our global development. We want to further strengthen our commitment in this region with the AS-Motor and Ariens brands."

The innovations that AriensCo presented at demopark 2025 in Eisenach, Europe's largest open-air exhibition for the green sector, emphasise the strength and future potential of both brands. "Together with our EMEAA team, we look forward to further developing the product portfolio, further expanding our sales channels and growing market share throughout Europe."

Image: Nick Ariens

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