Real Madrid has taken another step in advancing its sustainability goals through a new strategic global partnership with Kress and Worx —a dual-brand collaboration built on share values of innovation, performance, and environmental responsibility.
At the heart of this partnership is a common belief: that excellence demands performance, and that progress must be sustainable.
Already trusted by championship golf courses and historic venues worldwide, Kress satellite-guided robot mowers have been adopted to support sustainable mowing across the Ciudad Real Madrid training complex. The collaboration goes beyond the turf.
With over 1.2 million square meters of terrain at Ciudad Real Madrid —including gardens, trees, hedges, and meadows —the club was looking for a comprehensive approach to sustainable outdoor care. Professional-grade battery-powered tools from Kress are used to maintain the entire landscape with zero emissions and near-silent operation.
The collaboration also reflects a shared sustainability mindset —one that reaches millions of fans and homeowners around the world through the Worx brand.
Worx, known for its AI-driven Landroid residential robotic mowers and the versatile PowerShare battery system, empowers users to maintain their gardens and homes with cleaner, smarter, and more efficient technology.
“This is more than a sponsorship,” said Don Gao, CEO at Kress/Worx. “It’s a declaration of intent —to lead with excellence, to innovate responsibly, and to raise the global standard of sustainable land care.”
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability —from eco-efficient stadium renovations to electric mobility partnership and environmental education initiatives.
