As machinery theft on farms, small holdings and managed public areas continues to be a problem, tracking experts ATVTrac, have reported an increased adoption of their tracking technology and business-use uptake across the UK.
Launched over a decade ago, following the parent company’s experience and proven track record in motorcycle security, ATVTrac offers a dedicated security product, enabling owners of farm and service machinery to have a live link to their machines 24/7 regardless of location.
Bringing updated security functions including GPS, GPRS and Radio Frequency, ATVTrac provides additional functionality including lone worker security, battery voltage alerts and service reminders too, offering more than just a security focussed product.
As well as dealer and customer interest, ATVTrac is now endorsed by more than ten manufacturers with discounts available on Insurance from the NFU too. Brands such as Polaris and CFMOTO have adopted the system as standard fitment on some of their models too, with many thefts thwarted due to ATVTrac since.
ATVTrac’s key attribute is the unit’s physical size and internal battery, allowing for fitment to virtually every piece of machinery, from ATVs to UTVs, to Tractors, Land Rovers, 4x4s, trailers and chippers too. And thanks to an online portal and dedicated iPhone and Android apps, owners can check 24/7 for location and even see multiple assets on one screen – ideal for fleet operators.
As well as proven security features, ATVTrac also offers useful additional functions too, such as the log of usage (hours and mileage), the ability to set alerts for servicing or maintenance and even an emergency alert should the vehicle be involved in a roll-over incident; a great function for lone workers and most recently, a new ‘Places’ function to allow units to work in a predetermined location, but alerting once moved outside.
At Groundfest 2025, ATVTrac will showcase its full product line-up, from the full feature set product that provides total functionality, to the Lite version, that provides users with a simpler security focused option at a lower cost.
And to make the adoption to tracking even easier, ATVTrac can now be funded and fitted with 0% finance, not only spreading the subscription but also covering fitment too, all from as little as £43 per month.
ATVTrac can be installed on many types of machinery, with full support provided via the 24/7 Secure Operating Centre as well as additional support from Securitas too, should a stolen machine need to be secured quickly, when police resources may be stretched.
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