BTME 2025 provided the perfect platform to share the exciting news of GreenBest's recent acquisition by ICL.
The GreenBest team recently attended the prestigious BIGGA Turf Management Exhibition (BTME) 2025, held in Harrogate.
The event turned out to be a fantastic opportunity to connect with the turf management community, showcase their range of products, and share exciting company news.
Positioned at Stand 100 in Hall 1, the GreenBest booth attracted significant attention from attendees, helping to generate new prospective leads while allowing the team to reconnect with existing distributors and customers. GreenBest's Bespoke Fertiliser services alongside their popular Velvit Fertilisers and other stocked ranges were proudly showcased.
BTME also provided the perfect platform to share the exciting news of GreenBest's recent acquisition by ICL. This transition signifies an exciting new chapter for both companies. GreenBest remains a British-owned, managed, and operated company, with products continuing to be manufactured in the UK.
The acquisition by ICL offers GreenBest access to the highest-quality ingredients and additional investment into their production facilities. With support from Cleveland Potash Ltd and ICL Growing Solutions, GreenBest is poised to enhance their production capabilities, further improving the quality of their products and enabling the delivery of innovative and reliable solutions.
The Bespoke Fertiliser services, along with the Velvit, SmartLawn, and Florifeed brands, remain at the core of GreenBest's offerings. This acquisition reinforces the strengths of both GreenBest and ICL, allowing them both to better serve their customers' needs.
Aimee Davey, Marketing Manager at GreenBest, reflected on the importance of BTME: "Industry shows such as BTME are important to GreenBest. They help to enhance our brand presence, liaise with new and prospective customers, and support our current distributors. We're thrilled with the outcomes of BTME and look forward to being back at the Harrogate Convention Centre in 2026."
A highlight of BTME 2025 was a seminar presented by Daisy Lacey BSc (Hons) MBPR (FACTS) during the Continue To Learn Programme. Her talk, titled "How Are Fertilisers Made and Where Do They Come From?", captivated attendees by exploring the origins of fertiliser materials—Mined, Made, Grown, and Recycled. Attendees also had the chance to gain one CPD point from the seminar.
GreenBest confirmed that they will be exhibiting at BTME 2026, scheduled to take place from 20th-22nd January 2026. ICL and GreenBest's plans to innovate, grow, and strengthen their relationships within the turf management industry continues throughout 2025 and beyond.
