Glee show organisers unveil a new date for 2022’s event

There is great anticipation in the garden retail sector for the long-awaited return of Glee (14th – 16th September 2021, NEC Birmingham) as an in-person event; with suppliers and retailers set to reconnect and create new opportunities at this year’s show.

Building on this excitement, the Glee team has confirmed that the 2022 event will move to a new date in order to meet the ever-developing needs of the garden retail sector. As a result, Glee 2022 will take place June 28th – 30th.

Over several months, the Glee team undertook an in-depth consultation with key stakeholders, representing suppliers, retailers and trade associations. The outcome of these discussions was that a shift to a different time of year would better reflect, and support, the ongoing development of the garden retail supply chain and associated buying cycles.

This decision received unanimous support, and it has been confirmed that the annual Glee exhibition will take place in June, effective from 2022. The first show hosted under the new date line to take place on the 28th – 30th June, 2022.

The Glee team’s realigned timing of the show has already garnered support from across the sector. Exhibitors consulted about the date change said they whole-heartedly support the move. Home and Gift suppliers have also praised the change, as they recognise that it offers improved growth opportunities ahead of the Christmas sales period. From a visitor perspective, Glee will sit more comfortably within the buying calendar, as well as within the wider exhibition cycle.

Glee Event Director, Matthew Mein said: “The new date for Glee follows a period of significant consultation with our stakeholders, including suppliers, retailers and trade associations. Glee’s role is to provide a hub for the industry we represent. The new June timing will open-up new opportunities for all, whilst – more importantly – working more efficiently within the buying cycle. It is a much-needed change that we believe will add significant value to all those that utilise Glee as a central hub for their buying/selling needs.

“It’s a big move but one we are incredibly excited about. As always, we will work closely with our stakeholders to ensure a smooth transition.”

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