Laying the foundation for growth: Kelkay at Glee 2023

Following a period of change where Kelkay improved both its manufacturing and logistics programmes, Glee 2023 will be the first time that many buyers can get to witness this next chapter for the market leading garden landscaping brand.

Kelkay will be taking centre stage at Glee 2022, with a large area of the stand given over to this hugely popular offering made up of paving, decorative aggregates and landscaping accessories, including a number of new introductions joining the line-up inf 2024.

These latest additions come as the result of a significant period of consultation with both retail customers and the internal product teams.

Whether filling a gap in the overall offering through new colours, sizes or enhancements to the product hierarchy, retailers can trust that Kelkay’s latest offering will fulfil the needs of both the retail setting and meet the requirements of discerning shoppers. Look out for two new aggregate products plus a new line of paving which will open new conversations around sustainable material usage.

Supporting the growth of its product portfolio, the team will also be at Glee to outline to buyers the positive development of Kelkay’s customer support. This includes reduced lead times - down to just five days - to ensure stock remains available and on the shopfloor throughout peak times.

New and updated merchandising solutions that offer best-in-class retailing solutions have also been developed to make Kelkay products work even harder on a busy shopfloor. From creating more theatre through inspirational displays, the updated merchandising material is designed to drive up the average basket spend and increase consumer confidence. A key highlight will be the new multi-product merchandiser which combines the presence of ‘horti grits’ from the Kelkay Horticultural Collection, plus Apta pots and plants to create the ultimate in cross-merchandising excellence.

Don’t forget, with Kelkay forming part of the AMES UK family of brands, a visit to the stand at Glee will also offer invaluable insight into complementary brands including La Hacienda, Apta, Woodshaw and Easy Fountain. Find out more by visiting the team on stand in hall 6, stand C40-F41.

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