The NatraTex brand has just been relaunched with a new look. The new brand logo has been developed to convey the natural aggregates used in the manufacture of the product.
At the same time this successful and established product range in hard landscaping has been simplified to NatraTex Cotswold for all buff surfaces, whether pedestrian or trafficked, and NatraTex Colour for all colours available other than buff.
The NatraTex rebranding comes as a new identity is also introduced for the BituChem Group, the manufacturers of the NatraTex range, to reflect its growing position in its key markets of hard landscaping and highways.
BituChem group was the first to bring durable and colourful asphalt to the market with the NatraTex product range. Manufactured at the BituChem group headquarters in the Royal Forest of Dean, the NatraTex Cotswold and NatraTex Colour continue to be popular specifications and have seen a number of applications in Royal parks including Kew Gardens, the Hurlingham Club, and the Duke of York Barracks to name a few.
These surfacing materials are also frequently used for housing developments to create attractive contemporary roads and footpaths as well as school playgrounds, highways regenerations, retail spaces and other domestic or commercial spaces.
Since the company was established in the Royal Forest of Dean in 1984, BituChem has grown to a company employing 35 people with sales of some £14 million per annum. BituChem’s Marketing Manager Mark Stott commented: “We are delighted with the company’s progress in recent years which has allowed us to invest over £1 million in research and development to innovate new products and processes in our industry. We are proud to launch our new images for BituChem and NatraTex which we think mirror our position as one of the leaders in our markets.”
Two new innovative products have recently emerged from BituChem’s research and development programme. NatraTex Cold-Lay is a quick repair product for use in small areas such as bollard replacements or small utility reinstatements. The company has also developed NatraTex Heavy Duty 10mm, specially for highways applications that see heavy vehicular use.
NatraTex Cotswold has proved to be a particular favourite due to its attractive and stylish reflection of Cotswold stone. The material has been used to create footpaths and small roadways that are surrounded by modern buildings using the light stone or a similar colour scheme. The material is created using naturally occurring aggregates bound with a specially formulated clear synthetic binder for complete compactness and a long lasting durable finish.
NatraTex Colour has been widely used in commercial applications that require a splash of colour. Often used to match the corporate colours of a building or to create multi-use games areas (MUGA), NatraTex Colour can significantly reduce the cost of a project by eliminating the need for surface or demarcation paints. NatraTex Colour can also be used across the public realm to highlight safety or cyclists routes.
The material uses the same clear synthetic binder technology to maintain the durability of the surface. This also ensures that the vibrancy of the aggregates do not fade as a result of regular pedestrian or vehicular use.
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