JCB
Workwear is launching not one but three new clothing ranges this month.
The brand
refresh will target a more fashion-conscious worker and promises to meet all
the demands of the modern tradesman.
Following
extensive research the company has introduced 25 new pieces, which have been
carefully designed to fulfil a particular need and fit into one of three
categories.
JCB
Essential is everyday workwear to suit all budgets without compromising on
quality or durability. It includes basics such as sweatshirts, hoodies and
fleeces perfect for layering and adding your own corporate branding.
JCB Trade
consists of garments that have been designed for the tradesman who demands high
quality and dependable garments with an edge. Minimal branding allows a smooth
transition from workwear to leisurewear.
The final
range, affectionately named JCB 1945, after the year in which JCB was founded,
provides workers with all the latest innovation in terms of materials and
design. Playing on the companies well-loved heritage, items in this range will
play homage to JCB technology and machines such as the ECO MAX jacket and
Hydromaster boots.
The
jcbworkwear.com website has also been updated to include new product
photography and ‘Get the look’ pages, to inspire customers to combine technical
clothing and style. Hero products in the range include; the Essential Grey
Hoodie, a fashion classic but with the reinforced elbows for extra durability.
The Trade 4CX boots in honey and black, which have all the technical
requirements workmen need, such as steel toe cap, Antistatic & Kevlar
midsole – yet they look like casual boots that can be worn out of work too. The
Trade Black Padded Jacket is a lightweight jacket made from mini Rip-Stop
fabric, with a contoured back hem for comfort, but looks stylish in this
season’s puffa style. Finally, the 1945 Ecomax Jacket has a highly technical
design including 3M Thinsulate padding and adjustable inside hem – but with
raglan softshell sleeves and padded neck collar it’s also comfortable and looks
good.
Howard
Topham, MD at JCB Workwear said: “We have worked hard to deliver products that
we know our customers want. Our research shows that tradespeople require
technical clothing that is comfortable to wear, but they also want to look and
feel good too. Slimmer fit tops and tapered trousers are just some of the
features that we have introduced to modernise our clothing range to suit the
lifestyle of today’s tradesman.
“Although
we have designed three distinct ranges, we expect most people to mix and match,
taking a basic t-shirt or hoodie and layering that with a soft-shell jacket and
heavy-duty trousers. We believe that this is our most innovative range to date
and will cater for every type of tradesperson, from the site manager right down
to the DIY enthusiast.”
In
another new move the company will also release limited edition pieces
throughout the year to keep the range fresh. A very small number will be
produced and customers will be able to register their items and receive a
certificate and gift.
Howard
comments: “The new range and website reflects a less traditional, more style
focused approach for the company and the new limited edition pieces will allow
us to be even more daring with more striking colours and designs – yet with the
same level of quality JCB Workwear customers would expect.”
