Lawnmower and groundscare machinery specialists, AJ Mowers, recently partnered with Toro to give their new showroom a restyle.
Having moved into the new premises in 2019, AJ Mowers wanted to take the opportunity this year to make the new showroom a more attractive and stylish place for potential customers.
The space was reworked to primarily showcase the Hayter and Toro range of products, in order to represent that AJ Mowers is a partner of the two brands. Toro worked with BDH Tullford to help with the installation and construction of the new showroom.
Ashley Reid, Owner and Director at AJ Mowers said: “We have only recently formed our partnership with Hayter and Toro, but it has been going from strength to strength, and as such we wanted to clearly showcase ourselves as dealers of Hayter and Toro machines.
“We were extremely happy with the work that was done in our new showroom. We started with an onsite planning meeting with the team at Toro to discuss what we all wanted to achieve from the project. The team at Toro then came back with a presentation of concepts and ideas on what we could do in the showroom.
“The ideas that were presented back to us were brilliant and we wanted to get started on the project straight away. In no time the team was in the showroom installing Hayter and Toro-branded POS, signage, wall imagery displaying the products, as well as a clever solution to integrating our parts storage within the overall design.”
Ashley went to on to explain how working with Hayter and Toro has really benefitted the dealership and its customers. “Both brands have always had a major focus on quality, and this is demonstrated through the performance of their machines, but also through their services - being able to get hold of parts so easily is a real advantage.”
“Working with golf courses forms a large part of our customer base, and with Toro being a major player in the golf course maintenance industry, it made sense to partner with Toro. On the domestic side, Hayter is the perfect brand for us to represent. British made and a household name, domestic customers always enjoy seeing our Hayter collection.”
Ashleigh Bradshaw, Marketing Associate from Hayter and Toro, who worked alongside Ashley on the showroom project, said: “It was a real pleasure to work with the team at AJ Mowers to help show off their new showroom. The project went extremely smoothly and was completed in just two days – a testament to the hard work from everyone involved.
“We look forward to continuing to work with AJ Mowers in the future.”
