Kubota marked a significant milestone of 50 years in Europe, by hosting an exclusive event themed “It’s All About People.” at PortAventura in Spain.
The event welcomed over 900 attendees, including dealers, distributors, partners, international media and employees, showcasing Kubota's status as a leading manufacturer in Agriculture, Groundcare, and Construction equipment.
The event offered a chance for celebration, networking and insights into Kubota's future. Attendees were introduced to exciting new additions to Kubota's expanding portfolio, including the launch of the M7004 tractor and a limited-edition anniversary model, of which only 50 units will be produced. A unique "1 of 1" edition was also unveiled signed by Jean Alesi, the special guest of the evening, who drew fascinating parallels between Formula 1 and Kubota's success, highlighting the contributions of the people behind it.
From a Groundcare perspective, Kubota unveiled an upcoming 44hp Front Centre Collect machine, contributing to the rapid growth in this sector. Additionally, building on the success of the EK1 series across Europe, a hydrostatic version is set to increase the entry-level compact tractor range.
The event also highlighted Kubota's commitment to future technologies, such as automation and connectivity. Attendees witnessed live demonstrations of the KFAST, a self-propelled sprayer developed for autonomous spraying solutions in orchards and vineyards alongside a M7 and a L1 Series tractor, equipped with an autonomous kit from AGC (Agreenculture), designed to address industry challenges such as labour shortages.
The evening concluded with dynamic entertainment at the PortAventura Park, featuring light shows, live music, and a variety of activities, making it a fitting celebration of Kubota's legacy and future in Europe.
