As it marks the conclusion of its 90th year, the Grounds Management Association unveils a comprehensive brand refresh.
This update includes a fresh visual image that reflects the GMA’s “dynamic and forward-thinking approach” while highlighting its rich history and storied past.
The refreshed brand is more than a visual update; it represents its “commitment to innovation and excellence”.
At the heart of the new identity is a modernised logo - a contemporary interpretation of the GMA’s traditional emblem. The design also symbolises its rich history while embracing its vision for the future.
Complementing this is a vibrant, contemporary colour palette that reflects the energy and passion of GMA members.
The new visual identity has been crafted to resonate with a wide audience, from seasoned professionals to the next generation of turf care experts. The design elements encapsulate the GMA’s core values and aspirations:
- Shield: Trust, strength and tradition.
- Blade: Growth, stability and energy.
- Unity: Community, inclusivity and collaboration.
- Stripes: Precision, expertise and pride.
Jennifer Carter, Director of Communications & Marketing, said: “This brand refresh marks an exciting new chapter for the GMA. Our new visual identity captures the essence of who we are - an organisation rooted in a rich history but always looking forward. It’s a celebration of the passion and dedication of our members, and we hope it inspires the next generation of grounds management professionals.”
Geoff Webb, Chief Executive Officer, added: “The conclusion of our 90th year is the perfect moment to launch a refreshed identity that reflects our commitment to the grounds management industry. Our new brand represents the unity of the grounds management community, and it highlights our ongoing mission to support and nurture the industry for years to come.”
