Ariens
Company has announced the appointment of Masport to represent the company and
the Ariens and Gravely brands in New Zealand, Australia and Oceania countries.
Ariens is
a family owned business manufacturing snow blowers, lawn tractors and zero-turn
mowers for commercial and high end consumer markets.
The US
company, which has been manufacturing since 1933, acquired the Countax and
Westwood garden tractor business in the UK in 2010 and formed a UK and European
base.
“Ariens
are delighted to secure this new partnership with Masport in the Australia and
New Zealand territories,” says Darren Spencer, Ariens Company Vice President
EMEA and Asia, “during our discussions it quickly became apparent that Ariens
Company and Masport Ltd’s principles of doing business are well-aligned, both
companies share a commitment to forming long-term partnerships and creating
responsible and sustained business growth.”
The
Masport business began in New Zealand in 1910 and became an iconic New Zealand
brand that is renowned in both New Zealand and Australia for being a leader in
lawn mowers and barbecues. Masport also supplies under its Masport and Morrison
brands’ other products such as ride-on mowers, various other outdoor power
equipment and barbecues.
“Masport is excited about this new relationship with Ariens to
distribute and provide after sales service for their products in our home
region.” says Steve Hughes, Managing Director of Masport Ltd.
“We see the Ariens and Gravely brands to be a perfect match with
our current portfolio of quality products and this will allow us to offer an
extended and wider product line to our specialist dealer base.
“Masport are proud to be commencing a partnership with a company
that is aligned with Masport’s values and we see tremendous future growth
opportunities in Australia, New Zealand and the Pacific Island region for their
quality line of Zero Turn machines”.
In 2017,
Masport became part of the AL-KO Gardentech Group based in Germany, which
enabled them to add to their product offering with items such as water pumps
& robot mowers. The company has offices in New Zealand and Australia and
distributes to over 45 countries worldwide.
“Masport
is a highly respected distributor of high-quality power equipment with an
outstanding reputation within the local dealer network for exceptional service
and support,” adds Darren Spencer, “I have no doubt that Masport will provide
exceptional representation of the Ariens and Gravely brands.”
